Lenz Moser Kremstal DAC
25. July 2019
Colours have intensified, with fonts and graphics placing a greater emphasis on origins; the new design gives Lenz Moser Selection wines an extra visual charisma while highlighting information on the wine more clearly.
Since 1983, Lenz Moser Selection wines have been among the flagship wines of the Rohrendorf winery. Today, as then, the series stands for premium monovarietal wines with a focus on origin and variety. Now the images of Grüner Veltliner, Zweigelt, Blaufränkisch and others have been modernised and refined with an expressive colour scheme for all eight Selection wines and highlighting of the grape variety, origin and wine range – as well as the Lenz Moser name.
Since 1983, the eight-strong Lenz Moser Selection range has been a flagship product of the Rohrendorf winery. Now the design has been modernised and refined.
Natural balance
Winery manager Ing. Michael Rethaller describes the Lenz Moser Selection range as “elegant and drinkable”. “We strive for a moderate alcohol content, aiming for 12.5 percent by volume for white wines, and of course we want to balance fruit, vitality and finesse. These, I believe, are the very qualities which customers appreciate in our wines and which make them so popular.” The Lenz Moser Selection is trusted because the origins of the grapes are clearly defined: Grüner Veltliner, Welschriesling and Rosé Zweigelt are from Lower Austria, while Chardonnay, Weißburgunder, Blauer Zweigelt, Blaufränkisch and Sankt Laurent are from Burgenland.
The redesign will lend the range a contemporary profile while inspiring new and existing wine lovers to indulge.
